David's Marketing Blog

 In this weeks weblog post we will discuss the business are learning to incorporate social media and mobile marketing in order to better connect and create a memorable customer experience. The chapter focused on the different ways companies can integrate ads veered towards different demographics.  Understanding that in today's online age more and more consumers are constantly using their different devices in order to navigate them throughout the day, but knowing the trends and most used apps of your demographic will help to improve customer engagement. THE RISE OF SOCIAL MEDIA 4.7 billion people around the world use social media 5.3 billion people globally use mobile devices 70% of online time is spend of different mobile devices With all this data on the amount of people world wide that are constantly using social media throughout their everyday lives, companies have no choice but to monopolize the opportunity provided by this online landscape.  Social media provides a r...

 After this weeks reading of chapter 19 I've come to the conclusion that in order to advertise you must truly understand your customers and know keeps them engaged and hooked. Companies will often times integrate different activities and preferences of their targeted audience within their ads in order to effectively promote their product.  The goal of the ad is to make a short and sweet clip that audiences will remember and look back on due to its memorability.  If you have e ver found yourself humming a catchy jingle or recalling a hilarious ad from years ago? That's the power of memorable advertising. By creating moments that stick in the minds of consumers, brands can stay 'relevant' and build long-lasting relationships with their audience. Even to this day, I find myself often reciting the catchy song from this ad from years ago. I remember as a kid watch TV in my grandma's room and every so often once the commercials played this ad would pop up and I would alwa...

As I have embarked on my marketing journey I have found that integrated marketing has proved to be one of the most effective and memorable way for a business to promote their products. In today's blog I''ll touch on various ways companies have successfully implemented this marketing strategy and the benefits that come with it.  Back in 2006, Apple has aired a series of commercials that were meant to meant to persuade customers to shift from PC, who were their upcoming competitor at the time, to Mac.   https://www.youtube.com/watch?v=gfWyI5ZhL2g The commercial was humorously passive aggressive but also being cheerful and amusing.  Apple painted themselves itself as the nice guy, always pushing PC to relax a little. Even based on the attire and demeanor of the two we can see Apples portrayal of them being the cooler more stylish choice. Based on this ad we can understand that integrated marketing is mainly focused on the aspect of visual story telling to...

 Welcome to this week's blog post, in which we will break down the intricate marketing strategies at play used to create an enjoyable customer experience. Businesses can no longer settle for the ordinary promotional tactics in the current market, in order to keep up they must adapt to today's personalized shopping experience where consumer preferences and convenience is catered to.  Personalized Marketing   Interactive Content Exceptional Customer Service Multichannel experience These are all examples of some of the few strategies companies will use to build an everlasting customer experience. It is important that the customer feels and builds a connection with the business, trusting that they provide reliable quality products and services. In our digital age businesses have learned to adopt more individual marketing through customer specific interactions like promotional emails, telemarketing and exclusive offers and reward programs. Additionally, offering a range of pla...