The Power of Integrated Marketing

As I have embarked on my marketing journey I have found that integrated marketing has proved to be one of the most effective and memorable way for a business to promote their products. In today's blog I''ll touch on various ways companies have successfully implemented this marketing strategy and the benefits that come with it. 

Back in 2006, Apple has aired a series of commercials that were meant to meant to persuade customers to shift from PC, who were their upcoming competitor at the time, to Mac.


 https://www.youtube.com/watch?v=gfWyI5ZhL2g


The commercial was humorously passive aggressive but also being cheerful and amusing.  Apple painted themselves itself as the nice guy, always pushing PC to relax a little. Even based on the attire and demeanor of the two we can see Apples portrayal of them being the cooler more stylish choice.

Based on this ad we can understand that integrated marketing is mainly focused on the aspect of visual story telling to sway viewers. Integrated marketing utilizes storytelling to craft a consistent narrative that resonates with target audiences across multiple marketing channels. To effectively build their brand, companies thoughtfully craft a clear brand message and strategically align all marketing efforts to continually reinforce this narrative over time. 

I personally find integrated marketing to be one of the most creative strategies due to its' effectiveness at capturing the viewers attention and the lasting memorability that they leave in our minds. Rather than always watching the same boring ads, those like the one above stick with us long after viewing, making lasting impressions that traditional ads often fail to achieve.

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