Revolutionizing Consumer Connections


 In this weeks weblog post we will discuss the business are learning to incorporate social media and mobile marketing in order to better connect and create a memorable customer experience. The chapter focused on the different ways companies can integrate ads veered towards different demographics. Understanding that in today's online age more and more consumers are constantly using their different devices in order to navigate them throughout the day, but knowing the trends and most used apps of your demographic will help to improve customer engagement.

THE RISE OF SOCIAL MEDIA

    • 4.7 billion people around the world use social media
    • 5.3 billion people globally use mobile devices
    • 70% of online time is spend of different mobile devices
With all this data on the amount of people world wide that are constantly using social media throughout their everyday lives, companies have no choice but to monopolize the opportunity provided by this online landscape. 

Social media provides a reach offer aside spread audiences creating opportunity to build brand loyalty as well as developing and building effective market strategies to cater to your target audience. 

 Business usually make use of different interactive elements in order to better understand their audience

  • Quizes
  • Polls
  • Surveys
  • Contests & Giveaways
  • Virtual Event Registrations
  • Loyalty Programs
  • Content Challenges
These are all different tools that companies use in order gather information to better understand and advertise to customers. It's important that these business make use of social media in order to stay ahead within the market and to efficiently market to consumers and create a brand that exemplifies their goals.

Social media and mobile marketing offer a powerful combination for connecting with customers and creating a reputable brand image that others can confide in. By learning to leverage the necessary tools and identifying and understanding your audience, brands can differentiate themselves form the competition ultiematley paving their pathway towards success. 

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