Making a Good Seller

 In this weeks chapter, the main focus was on the foundational skills and strategies of a good seller. The key aspect is personal selling as it has the human factor that makes any interaction genuine. Rather than  bombarded with impersonal pitches, a knowledgeable salesperson takes the time to understand your preferences and any questions you may have guiding you toward a solution that fits your needs perfectly. That's the essence of personal selling – it's about forging meaningful relationships that extend beyond transactions.

Creating and retaining a loyal customer base is a very intricate and layered process from the moment you first present your business and product/service to the ongoing efforts to provide exceptional customer experiences. Regarding sales management, in order to makes these sales and meet objectives, this aspect of the sales process entails coordinating and maximizing the efforts of sales teams. Effective sales management is the glue that ties a successful sales organization together, from creating strategy and defining goals to training and inspiring sales staff.

• Develop your communication skills: Being able to effectively communicate and carry a meaningful conversation is key to be a good sales person. To improve your communication skills practicing public speaking and actively take the opportunity to join different clubs or contests that involve it.
• Understanding your product: In order to effectively sell you must have a thorough understanding of the goods or services that you are providing.  You need to spend some time learning about the value proposition of what your business has to offer. Also, it's important to always be ready to respond to inquiries and concerns from clients as it shows that you also value your clients needs.
• Develop empathy and rapport: Personal selling requires that you establish trust and rapport with your clients. In order to keep clientele  engaged, learning their needs will help for more flowing and memorable interactions. 

Elements of the Personal Selling Process

• Prospecting and Evaluating 
• Preapproach 
• Approaching 
• Presentation
• Closing
• Follow-Up

Each of these elements describe a different step that is key to the success of an effective selling process. I for one myself know how effective this process can be as it is one that we make use of at Bath&Body Works. As customers enter the store you smile and greet them and ask what brings them into the store today. Many times customers ma y just be browsing, regardless of the response you will either gain more information on what the customer needs and be able to assist them, or recommend a product yourself. 

That was the personal selling aspect, now when it comes to sales management we get to that part as the customer is checking out. Once at the register to purchase we usually uncover wether they are a rewards member or not and then informing them of a the unique and special offers available. After completing that sign up process it now provides the company to say in touch with the customer and follow up to gain feedback and adjust any concerns.